365 Online marketing quote

Display of existing content

Posts and events that you have already published will remain available on the online platform even after the trade fair.

Number of posts (contributions and events with lead generation)

Posts:

In your posts, you’ll showcase exciting new developments, products, services, and much more to visitors. Make your posts engaging enough to motivate visitors to read them and interact with you.

Events: Can take place online, in person, or in a hybrid format

Publish your events and reach out specifically to the right prospects. They can register with a single click—thanks to the networking feature, you can see who’s attending, and the event appears in the participants’ visitor profiles. Each registration is recorded as a lead and added to your lead table.

E-Mail dispatch of your contributions and events in personalized updates to registered visitors

Reach the right attendees directly in their inboxes, even after the trade show! Based on the topics and exhibitors they follow, attendees receive regular personalized updates via email. Your posts are included in these email updates and sent to attendees who follow the topics linked in the post and/or your exhibitor profile.

Display of your contributions and events in a personalised newsfeed

The personalized news feed on the homepage keeps visitors up to date on their interests all year round. Your posts and events are displayed to the right visitors in the news feed. This ensures you’ll always be top of mind and positions you as a relevant provider.

Publication of your contributions and events on the homepage (between trade fairs) 

Increase the reach of your posts! Featured posts are prominently displayed to visitors on the homepage. This leads to more impressions, views, and interactions—without any extra effort.

Monitoring of your content channels, as well as preparation and publication of suitable contributions and events by our Content team.

Our content team will reach out to you to discuss which channels you use to regularly publish relevant posts and events (e.g., your website). The team will prepare a relevant post or event for you every two months. You’ll receive a preview 7 days before publication and can make adjustments if desired.

This way, you can reach your target audience regularly even between trade shows, increase your reach and visibility, and generate new leads—all with no effort on your part.

Profile with logo, hero image and lead generation

Showcase your company or organization in an attractive profile that includes a brief description, a detailed description, your booth number, a link to your website, your locations, and your contact persons. 

Your logo is included in your profile and preview tile:

Stand out visually. Add an eye-catching hero image to your profile and showcase your branding and message more effectively:

Using the various contact features, visitors can get in touch with you with just one click. Each contact generates an email lead, which is saved in your lead table.

Follow your profile

Visitors can follow your profile and will be displayed at the top of your profile. Your posts and events will appear in the recommendations section as well as in personalized email updates sent to your followers. Tip: Actively attract new followers by promoting your profile and sharing interesting content.

Background image on the profile preview (between trade fairs) 

Stand out visually. Your preview tile will stand out from other providers in a direct comparison when you add a background image. This increases the click-through rate (CTR) and attracts more visitors.

Logo in the slider on the homepage (between trade fairs)

Your company will be featured in the logo slider on the home page—this way, you can increase your visibility to all visitors as soon as they land on the platform's home page.

Exclusive profile recommendation: visitors who register will be invited to follow your profile (between trade fairs) 

When registering on the platform, visitors go through an onboarding process. As part of this onboarding, they are suggested select companies to follow. This will help your company generate many times more followers. And you can actively reach all of these people now and in the future.

Analytics: detailed statistics and all contacts at a glance  

In your dashboard, you can track how successful your online presence is. To do this, you’ll receive a lead table, detailed statistics, and the ability to benchmark your performance against other exhibitors.

Email Leads & Contacts: In your lead table, you’ll find all visitors to the online platform who have interacted with you by providing their email address. In the “Contacts” section, you can also see which members have contacted you, where, and when.

Statistics: For each post, event, and your profile, you'll find the following statistics:

• Impressions: How often was the preview tile displayed to visitors?
• Views: How often do visitors click on the tile to view their posts and events?
• Remember: How many visitors remember your posts and events?
• Links: How often do visitors click on links in your posts and events?
• Leads: How many visitors engage in an interaction in which they provide their contact information to you
• Inboxes: How many visitors received your post via email updates?

The statistics allow you to draw valuable conclusions about which of your posts and events are well-received by visitors and lead to a lot of engagement.

Benchmarks: In the benchmarks, you can compare your performance across various KPIs with the average and the top 5% of exhibitors.

Enhanced lead insights: see which visitors have interacted with your content or your profile and target them 

The advanced lead insights are a game-changer in lead generation. 

In addition to your email leads, you'll find details in the same lead list about visitors who have interacted with your content or your profile:

• Identified leads are logged-in members with public profiles whom you can contact directly through the platform.
• Anonymous leads are logged-in members without a public profile; here you can see their company and activity level.

You can see how often each member has interacted (to gauge the lead’s level of interest) and when they last interacted (to understand how recent their interest is).

Use this data to:
- Get to know new leads
- Identify hot leads
- Contact leads
- Sync the data with your CRM or CDP