Online trade fair marketing quote 

Number of posts (contributions)

Your posts are your «online exhibits,» which draw the right visitors' attention to your company and your booth.

Posts:

You can publish articles, videos, or podcasts as posts to showcase what visitors can experience at your booth.

You can tag each post with topics to determine which visitors the post reaches—in various places on the platform and in email updates.

Have your content displayed on topic pages, in personalized recommendations, in Search, and in the overview

Your posts will be automatically displayed in a variety of locations on the platform. 

On topic pages: Your posts will be displayed on the linked topic pages. The better a post performs on a topic page (i.e., the more visitors interact with it), the more prominently it will be displayed.

In the recommendations: Visitors can follow topics and exhibitors. Based on the topics they follow and the performance of posts, the platform generates personalized recommendations for each visitor’s trade show experience.

In the overview of all posts: Visitors can use the filters to find their posts and events.

In the Search: The powerful search feature suggests relevant posts to visitors based on their search term.

Send your contributions to registered visitors by e-mail as personalized updates

Reach the right visitors right in their inboxes! Based on the topics and exhibitors they follow, visitors receive regular personalized updates via email. Your posts are included in these email updates and sent to visitors who follow the topics linked in the post and/or your exhibitor profile.

Have your contributions published on the homepage   

Increase the reach of your posts! Featured posts are prominently displayed to visitors on the homepage. This leads to more impressions, views, and interactions—without any extra effort.

Profile with logo, hero image and lead generation  

Showcase your company or organization in an attractive profile that includes a brief description, a detailed description, your booth number, a link to your website, your locations, and your contact persons. 

Your logo is included in your profile and preview tile:

Add an eye-catching hero image to your profile to better showcase your branding and message.

Using the various contact features, visitors can get in touch with you with just one click. Each contact generates an email lead, which is saved in your lead table.

Follow your profile 

Visitors can follow your profile and will be displayed at the top of your profile. Your posts and events will appear in the recommendations section as well as in personalized email updates sent to your followers. Tip: Actively attract new followers by promoting your profile and sharing interesting content.

Background image on the profile preview  

Stand out visually. Your preview tile will stand out from other exhibitors in a direct comparison when you add a background image. This increases the click-through rate (CTR) and attracts more visitors.

Your Premium preview tile will be displayed in a variety of places: the exhibitor directory, search results, topic pages, visitors’ watchlists, etc.

Logo in the slider on the homepage   

Your company will be featured in the logo slider on the home page—this way, you can increase your visibility to all visitors as soon as they land on the platform's home page.

Logo on the interactive hall plan   

Your logo will be displayed on the online floor plan. This increases your visibility during the lead-up to the trade show and helps visitors find your booth quickly.

Prominent placement in the exhibitor directory  

Your profile will be displayed at the top of the exhibitor directory. This will give you extra visibility and attract even more visitors to your profile.

Exclusive profile recommendation: visitors who register will be invited to follow your profile.  

When registering on the platform (e.g., when purchasing tickets), visitors go through an onboarding process. As part of this onboarding, they are suggested select companies to follow. This will help your company generate many times more followers. And you can actively reach all of these people now and in the future.

Online presence until the next trade fair 

am-expo.ch is more than just a trade show. am-expo.ch is also the industry’s online platform. 
With various subscription plans, you can reach attendees even after the trade show has ended. Click on the relevant subscription plan to learn more about the post-trade-show services.

Monitoring of one of your content channels in the 12 months after the trade fair and preparation and publication of suitable contributions and events by our content team  

Reach visitors even after the trade show—with absolutely no effort on your part. How does it work? 

After the trade show, our content team will contact you to discuss the channels where you regularly publish relevant content (e.g., your website, blog, or newsletter). The team will regularly prepare relevant posts or event coverage for you. You’ll receive a preview 7 days before publication and can make adjustments if desired.

This way, you can regularly reach your target audience even after the trade show, increase your reach and visibility, and generate new leads—with absolutely no effort on your part.

Display your contributions and events in a personalised newsfeed 

The personalized news feed keeps visitors up to date on topics of interest to them all year round, even after the trade show. Your posts and events will be displayed to the right visitors in the news feed. This helps you stay top of mind and position yourself as a relevant provider in the industry.

Send your contributions and events to visitors by e-mail as personalized updates

Reach visitors’ inboxes all year round!

Visitors receive regular personalized updates via email—even after the trade show. This ensures that your content and events actively reach the right people all year round.

Analytics: detailed statistics and all contacts at a glance  

In your dashboard, you can track how successful your online presence is. To do this, you’ll receive a lead table, detailed statistics, and the ability to benchmark your performance against other exhibitors.

Email Leads & Contacts: In your lead table, you’ll find all visitors who have interacted with you by providing their email address. Under “Contacts,” you can also see which members have reached out to you, where, and when.

Statistics: For each post, event, and your profile, you'll find the following statistics:

• Impressions: How often was the preview tile displayed to visitors?
• Views: How often do visitors click on the tile to view their posts and events?
• Remember: How many visitors remember your posts and events?
• Links: How often do visitors click on links in your posts and events?
• Leads: How many visitors engage in an interaction in which they provide their contact information to you
• Inboxes: How many visitors received your post via email updates?

The statistics allow you to draw valuable conclusions about which of your posts and events are well-received by visitors and lead to a lot of engagement.

Benchmarks: In the benchmarks, you can compare your performance across various KPIs with the average and the top 5% of exhibitors.

Enhanced lead insights: see which visitors have interacted with your content or your profile and target them

The advanced lead insights are a game-changer in lead generation. 

In addition to your email leads, you'll find details in the same lead list about visitors who have interacted with your content or your profile:

• Identified leads are logged-in members with public profiles whom you can contact directly through the platform.
• Anonymous leads are logged-in members without a public profile; here you can see their company and activity level.

You can see how often each member has interacted (to gauge the lead’s interest) and when they last did so (to understand how current their interest is).

Use this data to:
- Get to know new leads
- Identify hot leads
- Contact leads
- Synchronize the data with your CRM or CDPThe value of the current subscription (CHF 1,900.00) will be fully credited toward the Premium package for exhibitors who already have our 365 Follow subscription.
The only payment due will be CHF 790.00 for the additional trade show services. The existing 365 Follow subscription will continue as normal and 
will be extended separately under the usual terms. The value of the current subscription (CHF 1,900.00) will be fully offset against the Premium package for exhibitors who already benefit from our 365 Follow.
The only payment due will be CHF 790.00 for the additional trade show services. The existing 365 Follow subscription will continue as usual and 
will be extended separately under the standard terms.